The Agentic Execution Layer for Modern Media Buying
Concord turns briefs into live campaigns, managing pacing and optimization across every major buying platform.
Launch the IKEA spring campaign from the media plan. Same structure as last quarter, DV360 + Meta + TikTok.
Parsed media plan — 3 insertion orders, 12 line items
Applied 4 Skills — naming convention, QA checklist, brand safety
Prepared campaign structure in Display & Video 360
Campaign structure is ready. Naming convention and QA checks passed. Review the prepared actions below.
Start a conversation or create a new campaign...
Connected to leading advertising buying platforms.
Execution layer
One execution layer for all your media campaigns.
From brief to activation, Concord handles setup, deployment, optimization, and reporting across buying platforms.
Launch the IKEA spring campaign from the media plan. Same structure as last quarter.
Applied 4 Skills — naming convention, QA checklist, brand safety
Media plan interpretation
Parse briefs and media plans in any format to extract goals, budgets, and constraints.
Cross-platform execution
Operate the same media plan across buying platforms with consistent rules and settings.
Automated setup
Generate campaigns with accurate naming, targeting, budgets, and tracking — without manual setup.
Live optimization
Concord monitors pacing and performance to continuously adjust bids and configurations.
Reporting in context
Access interpreted performance metrics and insights directly in the workflow.
How Concord executes media buying.
With instructions translated into structured campaigns.
Instructions
Write your goals, constraints, and KPIs in plain language. Add workspace and brand rules to enforce naming, pricing, and brand safety by default.
Launch the IKEA spring campaign from the media plan. Same structure as last quarter.
Applied 4 Skills — naming convention, QA checklist, brand safety
Why it matters
Designed to remove operational waste.
Built to standardize campaign execution, reduce setup time, and lower operational costs.
Reduce Manual Operations
Eliminate repetitive campaign setup and QA tasks.
Faster Time-to-Live
Go from brief to live campaigns in minutes, not days.
10x Campaign Throughput
Enable traders to run more campaigns with the same team (or less).
Scalable Execution
Standardize execution without slowing teams down.
Fewer Errors
Reduce costly mistakes caused by manual configurations.
Human-Led Strategy
Automation handles execution; strategy stays with your team.
FAQ